The Importance of Search Intent


And how to optimize your Google Business Profile and website for SEO

What is search intent and why is it important for my business? Why is having a built-out Google Business Profile important for my brand? How do I create a search engine optimization strategy to grow my business?

If these are questions you find yourself asking, don’t fret – we’ve got you covered.

What is search intent and why is it important for my business?

Search intent is the term used to describe the purpose of an online search. There are a few different types of search intent but at its core, search intent is the reason a consumer is conducting a search. Understanding your customers’ search intent is important to further understand whether they are just browsing your website, looking for information on a specific product or service, or hoping to purchase your product or service.

Researching and analyzing your audience’s search intent will allow you to develop a deeper understanding of what your customers are interested in and how to optimize your content. Conducting keyword research and discovering organic search results for your brand can assist in further understanding your audience’s search intent. Search engines like Google aim to rank results to best answer the search that’s performed, so ensuring your website content matches those keywords is important!

Why is having a built-out Google Business Profile important for my brand?

With Google being the most powerful search engine in the world, having a Google Business Profile is a necessity. It’s a source that potential customers trust and interact with frequently. Your Google Business Profile features important information like your business hours, phone number, website link, customer reviews, photos, and more. Having a built-out profile on Google can take your marketing strategy to the next level by naturally ranking higher for search terms related to your business.

Have you ever wondered how some businesses organically rank higher than others in the map search on Google? It’s because they have a well-maintained and optimized Google Business Profile! They’re likely posting business updates to it regularly, using SEO-rich phrases and keywords, and updating their basic information as needed.

According to Rocks Digital, a Google Business Profile provides the opportunity for a business to outperform its competitors. For many listings, incomplete or outdated information will quickly damage trust with Google and the consumer, limiting their chances of consistent visibility.

Brandlink Media offers Google Business Profile optimization to ensure you have the greatest opportunity to rank for local search terms. Google is responsive and user-friendly, but you have to know how to use it, and use it well, to see results!

How do I create a search engine optimization strategy to grow my business?

What is search engine optimization (SEO)?

Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of search engine results. SEO is very important for generating traffic to your website and social media channels, as well as increasing sales. 

We’ve compiled a short list of tips for maximizing your SEO:

  1. Conduct keyword research to determine the most relevant (and most high-traffic) terms related to your business offerings. 
  2. Use those keywords in the right places, but don’t overdo it. 
  3. Don’t forget about page titles, meta descriptions, and optimized images!
  4. Generate relevant citations to boost search visibility.
  5. Make sure your website is user-friendly and mobile-friendly. 
  6. Consistently publish original content that’s valuable to your audience. 

Because search intent varies depending on the potential customer and the industry, your SEO strategy should not be a “one-size-fits-all” approach. We’d love to develop a custom strategy to best fit your business needs. 

Marketing your business is made easy with Brandlink Media! From small projects to large strategic initiatives, we aim to help businesses look their very best online, attract their target market with precision, and ultimately win business. If you’re interested in top-notch marketing support for your brand, contact us today!

Drop us a line at or call the office at 405.607.2092
to talk with us today (fun fact: a real, live human answers our phone).

We can’t wait to create something great for you.