Did you know 77% of consumers have been loyal to at least one brand for 10 years or longer? Or that 90% of consumers would rather switch to a brand that aligns with their core values than continue to purchase from those that don’t?
In a very saturated and digital age, creating a community of loyal customers and positioning yourself as an easily recognizable brand isn’t always an easy task.
All brands want to achieve the sweet spot pairing of top-of-mind awareness and being the first brand a consumer gravitates to. So, how do brands do it? How do they position themselves as brands that consumers continually want to use, and will instantly recognize?
There are many large brands that are top of mind when we think of a certain product or service. When we think of doing laundry we often think of Tide, when we think of dish soap we often think of Dawn, and when we think of soda we often think of Coca-Cola.
There are two vital ingredients you need for your business: brand loyalty and brand awareness.
Brand loyalty is a perception consumers have that enables them to repeatedly purchase from one brand over others in the market based on previous experiences with the brand and regardless of price.
Brand awareness is the ability for a consumer to be aware of a certain brand based on their products and services, as well as differentiate one brand from another based on branding efforts, core values, logo, products, etc.
Do you want to learn how to effectively generate brand loyalty with your customers and grow your brand awareness? Check out these helpful tips below to enhance the perception of your business.
Seven Tips for Building Brand Loyalty
1. Invest in customer service
According to a Blackhawk Network report, “94% of consumers are loyal to brands that deliver a consistently good customer experience – 73% are loyal because of good customer service.” Customer service is pivotal in shaping the way customers think about your brand. Great customer service will naturally be appreciated by customers and establish loyalty through the relationship formed with your company.
2. Engage with your customers
3. Understand what your customer is interested in
4. Create an online community your customers can connect with
5. Always deliver more than expected
6. Provide incentives or a loyalty program
7. Share your brand's personality
Why is Brand Loyalty Important?
Brand loyalty drives business for a brand, and according to Fortunly, up to 65% of a company’s overall revenue comes from existing loyal customers.
Seven Tips for Building Brand Awareness
1. Consistent branding/logo
2. Tell your company's story
3. Share lots of content
4. Continue advertising your brand
5. Promote your brand’s core values
6. Prioritize first impressions
It only takes 50 milliseconds (0.05 seconds) for people to form an opinion concerning a website (8ways, 2019). Optimizing your website, Google Business Profile, and other digital profiles is a way customers (and potential customers) can reach your brand to learn more about your business.
7. Launch a marketing campaign
Why is Brand Awareness important?
Brand awareness is important as it encourages repeated purchases, drives consumers’ purchase decisions, allows them to decide which brand to become loyal to or purchase from, and can increase sales and market share.
Marketing your business is made easy with Brandlink Media! From small projects to large strategic initiatives, we aim to help businesses look their very best online, attract their target market with precision, and ultimately win more business. If you’re interested in top-notch marketing support for your brand, contact us today!