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Top Digital Marketing Trends for 2022

Top Digital Marketing Trends for 2022

According to HubSpot’s 2021 State of Marketing, generating more leads was the top marketing priority for 2021. Even with leads as a top priority, most marketing campaigns are created to generate and maintain brand awareness. 

It’s no wonder that digital marketing fits as an essential piece of the puzzle for businesses to build and nurture relationships with customers. The pandemic reshaped how businesses interact with customers, creating unique, personalized experiences with strong storytelling in emails, video content and more.

As the digital space continues to evolve in 2022, businesses will be looking for ways to remain creative yet human in their marketing to connect with customers.

TOP 5 DIGITAL MARKETING TRENDS FOR 2022

Our team of digital experts here at Brandlink can help keep your company goals on track with tips to grow and sustain your business in 2022.

1. Video Content

Video surpassed blogs and infographics as the most commonly used content format in 2020 and has remained at the top for two years now. From Instagram Reels to LinkedIn Live, YouTube Shorts, and video previews in emails, the marketing possibilities are endless with video content. You can tell your business’s story from anywhere with video – all you need is a smartphone, a few talking points, and a nice background (indoors or outdoors!).

Videos can showcase your services, your work, the team behind your business and more, serving as a visual storytelling tool. This is a great opportunity to connect with your audience by hosting a live video, answering questions, giving them a tour of a venue, or pre-recording a behind-the-scenes look at what it takes to run your business.

Keep in mind – your videos don’t need to be perfect! When you connect with your audience face-to-face (or screen-to-screen), you can build trust and nurture the relationship you have with people.

Action Step: Choose one social media platform and one topic to create a video for your business. Aim to record a 15 – 30 second video for the platform of your choice that tells a story about your business, your products, your service, or something else. Need help with this process? We’re here to help!

2. Search Intent

Google and other search engines continue to improve the way they present search results based on what people are searching for and how. Search intent is the purpose of a person’s online search, such as commercial, transactional, and informational.

Search engines shows a variety of search result formats, including news articles, video previews, related questions, and more, based on the person’s search intent and chosen keywords. As the economy changes and as global trends change, so does search intent when people are looking for businesses to work with or products to buy.

Action Step: Optimize your business website with short, concise page titles, meta descriptions, and slugs. Bonus: when you update a page, submit that page link to Google Search Console to request for Google to crawl for updates.

Have questions about SEO? Our team of experts can answer those for you!

3. Social Proof

People feel more comfortable making a purchase when they’ve read reviews or received a direct recommendation from friends and family, which makes social proof a vital part of any business marketing strategy.

Social proof could be posting a testimonial from a customer on social media, embedding Google My Business reviews on your business website, or creating graphics with customer quotes for your email campaigns. Similar to the concept of creating video content, you can show your audience what people are saying about your business. 

Action Step: Ask for testimonials from loyal customers, repeat customers, and people who will champion your brand. Add those testimonials to your website, social media, and email campaigns, and refresh these testimonials frequently to help customers feel confident when choosing your business.

4. Personalization

One of the best ways to connect with your audience is by personalizing the messages you send to them. Greeting them with their name in an email or sending them a happy account anniversary email on that date can make them feel like you’re only sending a message to them.

In a study, 25% of consumers said that personalization significantly influences what they purchase. You can personalize thank-you pages, follow-up emails, customer support messages, and more. With digital marketing, creating a one-of-a-kind experience for each online visitor is key.

Action Step: Include first name and email address as the minimum required fields for your website contact forms and email signup forms. Then, edit your email templates to include the subscriber’s first name in the message (Hi, {first name}!).

Need a partner in the process? Contact us.

5. Privacy

There were a lot of privacy updates in 2021, with Apple’s Mail Privacy Protection for iOS 15 being one of the biggest in the digital marketing world. 

When people opt in to this privacy protection, their IP address is hidden so email senders can’t track online activity or see their location, and senders can’t see if that person has opened their email. Businesses have shifted to focus on other email metrics, such as clickthrough rates, conversion rates, and return on investment.

Outside of email marketing, businesses are tightening up on their privacy policies, updating their terms and conditions, and website cookie preferences. This can provide a more secure website experience by being transparent about the information that businesses collect from customers and if/when businesses share that information.

Action Step: Craft a solid privacy policy for your business to be transparent about what information you collect from website visitors, customers, and everyone in between. Explain how you use and protect that information. Review and update your business’s privacy policy regularly.

ELEVATING YOUR BUSINESS IN 2022

With the ever-changing world of digital marketing and technology, platforms and trends can change frequently. Creating a marketing plan that serves your audience as real people rather than just a number on an email list or a customer list can help you build and maintain a strong foundation with your audience.

Need help creating or executing your digital marketing plan? Schedule a free consultation with us today.

We’ll be happy to answer your questions and guide you through the process as your trusted digital marketing partner.

Drop us a line at

hello@brandlinkmedia.com or call the office at 405.607.2092
to talk with us today (fun fact: a real, live human answers our phone).

We can’t wait to create something great for you. 

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