Online Reputation Management: How is Your Brand Being Discovered?

Online Reputation Management

Do you ever wonder what is being said about your brand online? Are potential clients easily able to find your business or is your brand getting lost in the clutter? In a saturated media environment, it can be difficult to keep up with every review, comment, and opinion from current or potential customers.

Every business wants its brand to have an easily accessible online presence and be perceived as a respected organization. Establishing a strong brand identity is important in ensuring your brand has a well-managed reputation online. 

Managing your company’s online reputation includes surveying every medium your company has a profile or account on, social media platforms, your website, tracking analytics and reviews, and more. 

A few ways brands are able to increase business and drive traffic to their social platforms and websites are through word-of-mouth communication, utilizing search engine optimization, interacting with customers on social platforms, and receiving testimonials from clients.

Keep reading for some tips to help manage your online reputation and further develop your brand identity.

Establish a Strong Brand Identity/Perception

Creating a strong brand identity is pivotal in shaping your customer’s perception of your business. To thoroughly ensure your brand has a reputable perception among your customers, a brand audit should be conducted first to understand your place in the marketplace and who your customers are. Second, discover what your unique selling proposition is and what your business has to offer that others do not. Next, determine what branding and design elements will accurately reflect your brand and its core values.

Brandlink Media can help you establish a brand identity that will attract new clientele and serve as the foundation of your business. After finalizing your creative elements, implement creative strategies to market your brand to consumers and potential new consumers. Social media campaigns are a great first step in establishing your brand identity! Most importantly, your brand identity should reflect your business’s core values and your customers should be able to recognize that.

Electronic Word of Mouth

Electronic word of mouth is one of the most influential ways of communicating opinions or recommendations about a product or service online.

With an increasingly large media space, consumers are more likely to turn to the internet to search for a business that can properly serve them. If a customer has a quality experience with a brand, they are likely to form a positive relationship with the brand and refer them to friends and family. They are also likely to post about the brand or leave a positive review.

Consequently, if a customer has a negative experience with a brand, they are likely to negatively post, review, and share their opinions with friends and family.

Search Engine Optimization

Targeting your audience through search engine optimization will allow your brand identity to connect with potential customers. Utilizing keywords, especially ones that represent your target audience, will increase your chances of being found on the internet. Also, posting content regularly on your social media platforms and website will allow customers and potential customers to connect with your brand identity.

Brand and Social Media Monitoring

One of the most important steps in establishing and understanding your brand identity is monitoring your brand and social media platforms. Brand monitoring consists of monitoring customers’ sentiments about your brand, potential crises, reputation, issues, competitors, industry trends, and online news media.

Social media monitoring and social listening are also very important in accurately discovering what is being said about your brand online.

In order to effectively monitor your social media platforms, you need to keep an eye on your brand name, mentions, comments, likes, shares, direct messages, reviews, posts that tag your account and location, as well as branded, campaign, and industry hashtags. Brand monitoring also requires observing your brand’s competitors’ platforms and what is being said about their business.


Testimonials and reviews are pivotal in shaping public opinion of your brand. Similarly to word of mouth, testimonials and reviews can positively or negatively influence what your customers think about your brand and affect potential customers’ purchase decisions. Reviews will affect your reputation– they can make or break your brand!

Fostering positive relationships with customers can largely benefit your brand as these customers can become repeat customers, spread the word about your business, and become encouraged to write reviews or testimonials about your service. Posting and responding to these reviews on social media platforms and apps like Yelp, can increase traction with your business and improve your brand’s image.

Social Proof

In marketing, social proof is the idea that consumers will change their habits in accordance with what those around them are interested in. This is important to your brand’s reputation as it affects consumer purchasing habits, decisions, and opinions of your business.

According to Trustpilot, social proof allows companies to take advantage of external validation and customer advocacy in order to influence potential customers. A few types of social proof are: customer reviews, testimonials, social media interactions (likes, comments, shares), endorsements, and earned media.

Social proof creates trust between your brand and your customers. Utilize social proof marketing to grow your business and tap into consumer insights.

Marketing your business is made easy with Brandlink Media! From small projects to large strategic initiatives, we aim to help businesses look their very best online, attract their target market with precision and ultimately win business. If you’re interested in top-notch marketing support for your brand, contact us today!

Drop us a line at or call the office at 405.607.2092
to talk with us today (fun fact: a real, live human answers our phone).

We can’t wait to create something great for you. 

How to Increase Brand Loyalty and Awareness

Increase Brand Loyalty and Awareness

Did you know 77% of consumers have been loyal to at least one brand for 10 years or longer? Or that 90% of consumers would rather switch to a brand that aligns with their core values than continue to purchase from those that don’t?

In a very saturated and digital age, creating a community of loyal customers and positioning yourself as an easily recognizable brand isn’t always an easy task.

All brands want to achieve the sweet spot pairing of top-of-mind awareness and being the first brand a consumer gravitates to. So, how do brands do it? How do they position themselves as brands that consumers continually want to use, and will instantly recognize?

There are many large brands that are top of mind when we think of a certain product or service. When we think of doing laundry we often think of Tide, when we think of dish soap we often think of Dawn, and when we think of soda we often think of Coca-Cola.

There are two vital ingredients you need for your business: brand loyalty and brand awareness.
Brand loyalty is a perception consumers have that enables them to repeatedly purchase from one brand over others in the market based on previous experiences with the brand and regardless of price.

Brand awareness is the ability for a consumer to be aware of a certain brand based on their products and services, as well as differentiate one brand from another based on branding efforts, core values, logo, products, etc.

Do you want to learn how to effectively generate brand loyalty with your customers and grow your brand awareness? Check out these helpful tips below to enhance the perception of your business.

Seven Tips for Building Brand Loyalty

1. Invest in customer service

According to a Blackhawk Network report, “94% of consumers are loyal to brands that deliver a consistently good customer experience – 73% are loyal because of good customer service.” Customer service is pivotal in shaping the way customers think about your brand. Great customer service will naturally be appreciated by customers and establish loyalty through the relationship formed with your company.

2. Engage with your customers

Engaging with your customers through social media, incentives, and other communication efforts can increase loyalty by crafting a relationship with your customers and can set you apart from the competition.

3. Understand what your customer is interested in

Understanding what your customers and target audience are interested in can help you specifically target the market you are interested in. This can save time and money, and connect you to your clientele on a deeper level!

4. Create an online community your customers can connect with

Digital and social media have allowed businesses to form deeper and more personal relationships with consumers, and interact with them on a day-to-day basis. Utilize your social platforms to interact with your customers and see what types of media they consume to further engage with them. This should be a two-way street!

5. Always deliver more than expected

Focus on what your brand does well, and continue to excel at it! If you deliver more than expected, customers will naturally gravitate back to your business for your products or services. This will build trust and a relationship with the customer and develop a sense of loyalty.

6. Provide incentives or a loyalty program

Establishing a program to reward existing customers can directly build loyalty and in turn, can lead to the customer continuing to do business with you. This technique also continues to market to existing customers which can be a cheaper alternative for a brand as they can focus on marketing expenditures for potential customers.

7. Share your brand's personality

Brands having a personality and interacting with consumers is vital in growing brand loyalty and relationships with customers. Having a brand personality humanizes the brand and allows the brand to reach consumers who have similar personality traits. Consumers will show loyalty to brands that share similar values and have similar personality traits as they do.

Why is Brand Loyalty Important?

Brand loyalty drives business for a brand, and according to Fortunly, up to 65% of a company’s overall revenue comes from existing loyal customers.

Seven Tips for Building Brand Awareness

1. Consistent branding/logo

Having consistent branding, typography, logos, and tone of voice allows customers to recognize your branding efforts and recall your brand when they see the certain color(s), fonts, or wording. Consistent branding matters!

2. Tell your company's story

Every brand originated from something– whether that is from starting a business with a friend or spontaneously coming up with an idea. Be authentic and tell your story, as it will increase customer knowledge of your brand, connect your story with your brand, and might even resonate personally with some customers.

3. Share lots of content

In an increasingly digital world, brands should utilize social media and other types of media like blog posts to increase brand awareness and allow consumers to easily engage with your brand. Posting interactive content that customers can easily access and engage with can attract them to your brand and create retention.

4. Continue advertising your brand

Similarly to posting lots of content, advertising your brand is critical in increasing brand recognition. Focus on local, national (or even international) advertising opportunities— whether that is through television, social media, outdoor advertising, or radio.

5. Promote your brand’s core values

Every company has core values they are founded on and hold true to the way they operate their business. Whether that is believing in integrity or striving for excellence, every company believes in and stands for something. Make your values known, and customers will connect with these core values and favor you over your competitors.

6. Prioritize first impressions

It only takes 50 milliseconds (0.05 seconds) for people to form an opinion concerning a website (8ways, 2019). Optimizing your website, Google Business Profile, and other digital profiles is a way customers (and potential customers) can reach your brand to learn more about your business.

7. Launch a marketing campaign

Launching a campaign can familiarize consumers with your brand, business, and company as a whole. If a consumer has already been introduced to your brand, a campaign can bring your brand to the top of their mind. A few examples of campaigns you can utilize for your brand can be email marketing, a social media series, or rebranding. Campaigns are easily traceable and can generate further insight into your business!

Why is Brand Awareness important?

Brand awareness is important as it encourages repeated purchases, drives consumers’ purchase decisions, allows them to decide which brand to become loyal to or purchase from, and can increase sales and market share.

Marketing your business is made easy with Brandlink Media! From small projects to large strategic initiatives, we aim to help businesses look their very best online, attract their target market with precision, and ultimately win more business. If you’re interested in top-notch marketing support for your brand, contact us today!

Drop us a line at or call the office at 405.607.2092
to talk with us today (fun fact: a real, live human answers our phone).

We can’t wait to create something great for you. 

Top Digital Marketing Trends for 2022

Top Digital Marketing Trends for 2022

According to HubSpot’s 2021 State of Marketing, generating more leads was the top marketing priority for 2021. Even with leads as a top priority, most marketing campaigns are created to generate and maintain brand awareness. 

It’s no wonder that digital marketing fits as an essential piece of the puzzle for businesses to build and nurture relationships with customers. The pandemic reshaped how businesses interact with customers, creating unique, personalized experiences with strong storytelling in emails, video content and more.

As the digital space continues to evolve in 2022, businesses will be looking for ways to remain creative yet human in their marketing to connect with customers.


Our team of digital experts here at Brandlink can help keep your company goals on track with tips to grow and sustain your business in 2022.

1. Video Content

Video surpassed blogs and infographics as the most commonly used content format in 2020 and has remained at the top for two years now. From Instagram Reels to LinkedIn Live, YouTube Shorts, and video previews in emails, the marketing possibilities are endless with video content. You can tell your business’s story from anywhere with video – all you need is a smartphone, a few talking points, and a nice background (indoors or outdoors!).

Videos can showcase your services, your work, the team behind your business and more, serving as a visual storytelling tool. This is a great opportunity to connect with your audience by hosting a live video, answering questions, giving them a tour of a venue, or pre-recording a behind-the-scenes look at what it takes to run your business.

Keep in mind – your videos don’t need to be perfect! When you connect with your audience face-to-face (or screen-to-screen), you can build trust and nurture the relationship you have with people.

Action Step: Choose one social media platform and one topic to create a video for your business. Aim to record a 15 – 30 second video for the platform of your choice that tells a story about your business, your products, your service, or something else. Need help with this process? We’re here to help!

2. Search Intent

Google and other search engines continue to improve the way they present search results based on what people are searching for and how. Search intent is the purpose of a person’s online search, such as commercial, transactional, and informational.

Search engines shows a variety of search result formats, including news articles, video previews, related questions, and more, based on the person’s search intent and chosen keywords. As the economy changes and as global trends change, so does search intent when people are looking for businesses to work with or products to buy.

Action Step: Optimize your business website with short, concise page titles, meta descriptions, and slugs. Bonus: when you update a page, submit that page link to Google Search Console to request for Google to crawl for updates.

Have questions about SEO? Our team of experts can answer those for you!

3. Social Proof

People feel more comfortable making a purchase when they’ve read reviews or received a direct recommendation from friends and family, which makes social proof a vital part of any business marketing strategy.

Social proof could be posting a testimonial from a customer on social media, embedding Google My Business reviews on your business website, or creating graphics with customer quotes for your email campaigns. Similar to the concept of creating video content, you can show your audience what people are saying about your business. 

Action Step: Ask for testimonials from loyal customers, repeat customers, and people who will champion your brand. Add those testimonials to your website, social media, and email campaigns, and refresh these testimonials frequently to help customers feel confident when choosing your business.

4. Personalization

One of the best ways to connect with your audience is by personalizing the messages you send to them. Greeting them with their name in an email or sending them a happy account anniversary email on that date can make them feel like you’re only sending a message to them.

In a study, 25% of consumers said that personalization significantly influences what they purchase. You can personalize thank-you pages, follow-up emails, customer support messages, and more. With digital marketing, creating a one-of-a-kind experience for each online visitor is key.

Action Step: Include first name and email address as the minimum required fields for your website contact forms and email signup forms. Then, edit your email templates to include the subscriber’s first name in the message (Hi, {first name}!).

Need a partner in the process? Contact us.

5. Privacy

There were a lot of privacy updates in 2021, with Apple’s Mail Privacy Protection for iOS 15 being one of the biggest in the digital marketing world. 

When people opt in to this privacy protection, their IP address is hidden so email senders can’t track online activity or see their location, and senders can’t see if that person has opened their email. Businesses have shifted to focus on other email metrics, such as clickthrough rates, conversion rates, and return on investment.

Outside of email marketing, businesses are tightening up on their privacy policies, updating their terms and conditions, and website cookie preferences. This can provide a more secure website experience by being transparent about the information that businesses collect from customers and if/when businesses share that information.

Action Step: Craft a solid privacy policy for your business to be transparent about what information you collect from website visitors, customers, and everyone in between. Explain how you use and protect that information. Review and update your business’s privacy policy regularly.


With the ever-changing world of digital marketing and technology, platforms and trends can change frequently. Creating a marketing plan that serves your audience as real people rather than just a number on an email list or a customer list can help you build and maintain a strong foundation with your audience.

Need help creating or executing your digital marketing plan? Schedule a free consultation with us today.

We’ll be happy to answer your questions and guide you through the process as your trusted digital marketing partner.

Drop us a line at or call the office at 405.607.2092
to talk with us today (fun fact: a real, live human answers our phone).

We can’t wait to create something great for you. 

Top Digital Marketing Predictions for 2021

If businesses learned anything in 2020, it’s that digital marketing is no longer optional. It is key to survival in a post-COVID world. The immediate impact of the pandemic left many businesses scrambling to up their digital marketing efforts while pivoting their entire business model. We’ve got you covered with the top ten digital marketing predictions for 2021, so you can be confident that your business will be able to handle anything the new year can throw at it.


In order to talk about digital marketing predictions for 2021, it’s important to understand just how much changed in 2020. Experts are calling it a “world-wide, all-encompassing digital experiment” of a year.

Starting with the initial lockdowns in March of 2020, consumers started spending more time online and doing more online shopping. 

According to Michael Wolf, CEO of the technology and strategy consulting company Activate Inc., over 16 hours a day are spent on digital media by the average U.S. adult at the end of 2020. That is up from the already staggering 12 hours from 2019. It’s important to note that these are overlapping activities for example if someone is working and streaming a movie for two hours, that would total four hours. 

This isn’t something that will go away when COVID lockdowns have passed. Consumers are now used to a more digital experience and a seamless online to in-store experience and there’s no going back. Now, businesses have realized the importance of having a seamless digital marketing strategy to help them keep their doors open — even if that’s only online. 

From stress-relieving diversions to the general functions of daily life — the digital space has become more of a reality and businesses that want to succeed in 2021 will embrace this with more of an omnichannel approach to digital marketing.


There’s a lot of exciting developments headed down the pike for small businesses and digital marketing in 2021. It has never been more necessary to develop a strong digital presence, but it’s also never been easier or more accessible to businesses of every size — from the solopreneur to larger enterprises. Our team of experts at Brandlink is here to help keep your company ahead of the curve with tips on how you can utilize these digital marketing predictions to grow your business in 2021.

1. Embracing digital transformation will be a necessity.

What is digital transformation? Digital transformation is the integration of digital technologies into every area of your business. It fundamentally changes how your business operates and how it will deliver value to your customers. 

More companies are taking action to invest in this transformation including — migrations to digital platforms, robust e-commerce, automated and personalized email marketing, AI integrations, and omnichannel marketing plans. 

This looks different for each business — and small businesses may have to start small, but “going digital” is no longer something for the future. COVID taught us that digital transformation is a necessity to keep business doors open and it allows companies to be ready to pivot when necessary. 

Action Step:  While this may sound like it’s out of your scope as a small business, on the contrary! It’s accessible, there are levels for every budget, and it helps use technology to make a small team run like a larger company. Start thinking about your digital transformation plan now. Want to know more about how this could work for your company? Contact Brandlink for a free consultation.

2. Omnichannel marketing will be the difference between businesses that win and businesses that lose.

Omnichannel marketing is essentially a multichannel sales approach that gives your customers an integrated shopping experience. Experts are moving away from the different message per platform model, and embracing the omni model which works with the growing trend of consumers starting online and ending up in the brick-and-mortar store for a more personal experience. 

Businesses that think of their marketing and sales from the omnichannel perspective will win big with consumers in 2021. They have had a taste of the seamless digital to in-person experience due to COVID and they will want to keep that around. 

Action Step: Think of your marketing efforts from a multichannel perspective and create a seamless experience for your customer.

3. Local will be key moving into 2021 — from SEO to content marketing.

Everything’s coming up local for 2021. From global businesses to the shop around the corner, the local marketplace is about to get crowded. 

With Google My Business putting more focus on local results and consumers wanting to support local businesses, everyone will begin pitching the local angle. Near me, nearby, or the name of the local city are of the most common search phrases on Google. Example: Natural grocery store near me or nail salon in (local city name).

As a local business, you should have the edge over larger competitors, but it’s important to take action now before the space gets too crowded. Localize everything you can from search terms to content. This means your business should invest time in understanding what local terms are being used to search (or have a partner like Brandlink to help you with that) and integrate that in your on-page content and your SEO tactics. 

Action Step: Make sure that your business listing is up-to-date on Google My Business as well as every other free online directory. Check out this helpful list for local business directories to make sure you’re taking advantage of everything you can. 

Start updating your SEO with local and intent-focused keywords.

4. Quality content is going to be more important than ever.

Businesses that fulfill the Google EAT principle will get better results in search. EAT stands for expertise, authoritativeness, and trustworthiness. In a nutshell, that means quality over quantity—and intent context are key to ranking well in Google and winning customers in the digital space. 

When you take into account the various updates from Google as well as the general changes in a post-COVID world, businesses must optimize their content for both transactional as well as informational search intent. With more people working remotely, there’s less of a commute time and more time to watch and read online content. What that means is with the increase in people online, more people are researching content and products. And that means businesses need to take into account search intent in their content because not everyone is looking to buy — many people are researching more beforehand. 

Additional ares to consider when creating content:

  • Image Optimization
  • Predictive Search
  • Content for Featured Snippets 

Action Step: The idea is to think of your content from a holistic perspective. You may not be able to rank at the top for some keywords in content alone, but if you have considered phrases for predictive search or added thorough keywords to your image optimization, you can rank with the best of them in images, videos, and even featured snippets. 

In order to do this, it’s crucial that you understand your customer/audience, so be prepared to invest in market research. This can be something you do on your own or have someone like Brandlink’s market research specialists help you with.

5. Shoppable content will be how more brands win in the digital market.

The biggest winners in 2020 were the digital giants like Facebook and Instagram — and small businesses can take advantage of their pioneering to grow their business in 2021. Digitally-savvy companies want to create a frictionless experience for shoppers. That means a seamless design from the time the customer sees a product in content to when they could click to buy. Facebook and Instagram shops were launched earlier this year to help small businesses especially during the pandemic — of course, it does help them, too. Think about your content from a shoppable experience. 

Action Step: Set up your own Facebook/Instagram shops to reduce friction in the purchasing process. Think about your content on social media through shoppable post opportunities. Utilize tools like Instagram Reels and Guides to showcase products and begin the shopping process.

Now is also the best time to begin paid social ads that coordinate with your content. Facebook and Instagram have improved their paid advertising system this year making it even easier to create profitable ads in 2021.

6. Core Web Vitals will become foundational to search rankings in Google.

Google has a core web vitals update planned for May 2021 which will become part of Google’s overall evaluation of “page experience.” 

Where mobile-friendly and safe browsing were basic vitals that helped your website, now loading time, interactivity, and visual stability will be significant ranking factors. Businesses that want a chance to get ahead should prep ahead of time. 

Action Step: Make sure your core web vitals are healthy. Look to integrate interactive elements on your site and be sure to consider user experience.

7. Interactive content will be expected by consumers.

The digital surge of 2020 has created consumers that have a higher level of expectation in their interactions. (It’s like how Amazon’s free shipping changed perceptions of shipping costs.) Interactive content will no longer be an additional perk, but an essential driver for organic traffic and the overall consumer experience. 

It doesn’t have to be super high-tech and there’s an option for every level of business. From quizzes, assessments, interactive videos, surveys, and more, there are ways to create cost-effective interactive content in addition to higher-level gamification on your website. 

Action Step: Review your website and social experience to see where you can create interactive content.

8. Nano and micro-influencers will become more important to local businesses.

While the concept of influencers on social media isn’t new, scaling down to focus on local, or nano influencers, allows you to cultivate a real relationship. Start by searching your local Instagram hashtags or searching for relevant bloggers in your area. Find the posts with the most engagement and study how other users interact.

Action Step: Look for local nano or micro-influencers. Once you’ve found an influencer that aligns with your brand, reach out to start a conversation. Depending on your relationship, nano influencers can help you run one-off or multiple campaigns to garner more attention for your business. 

Compensation is different for every party and is something that should be discussed on a case-by-case basis, as there are several options to pursue. For example, you could decide on a flat rate, performance-based pay, or even a simple exchange of a free product. Whatever path you choose, an influencer contract should be drafted. Standard templates can be found online to make sure all parties are on the same page.

9. Email automation will be the secret weapon for sales.

Email automations are crucial for nurturing the purchase process. They allow you to personalize a consumer’s experience. If you’re a smaller business, try tailoring your email content to offer specific promotions for clients when a birthday or anniversary is coming up, or let the ladies in your email audience know about your next Ladies Night Out event. 

The personalized possibilities are endless! Automated emails (think: order confirmations, shipping updates, etc.) are also a great way to let your audience know that they’re being taken care of. (Especially if you’re away from your computer!)

It requires more effort than just uploading a mailing list and pressing ‘Send’, but it’s worth it in the long run. Advanced email tools like Active Campaign or Mailchimp make it easy to set up an account and streamline the process through automated scheduling and segmented lists. 

Action Step: Take your email marketing efforts to the next level by creating email automations such as a welcome series, win-back series, and more.

10. Kindness will be key.

This prediction is pretty straight forward. Consumers want more from brands since COVID-19. It was a trend already on the rise, but in the last year, we’ve seen a significant uptick in consumers putting their money where their mouth is. 

They are looking for brands that: 

  • Support people during COVID.
  • Are Eco-friendly on some level.
  • Offer value for money.
  • Produce high-quality products.
  • Treat their team/staff fairly or have fair business practices. 
  • Support local causes. 

Action Step: Consider how your business can be a more conscientious participant in the digital space and/or local community. The next step is to make sure you are clearly communicating your values to your audience.


These digital marketing predictions are a great start to getting you ahead of the competition in 2021 — even if that competition feels like it’s against an unexpected economy. 

The goal of digital marketing is to keep your business agile and active where your customers are active — and to prevent lockdown experiences from financially impacting your business in the future. 

Our team at Brandlink can help your business with its own digital transformation. If you aren’t sure what is possible or how to get started, schedule your free consultation today and we’ll get you answers to all your digital marketing questions. 

We will be your partner in the process.

Drop us a line at or call the office at 405.607.2092
to talk with us today (fun fact: a real, live human answers our phone).

We can’t wait to create something great for you. 

How to Get the Best Website for Your Business

Better Website for your Business

Your business is growing and it’s time to get your website to do more work for you. Or maybe you’ve hit a plateau and think your outdated website is hurting your business. (We understand where you’re at.) 

If you’re searching the internet for the best way to build your website or how to build the best website, we’ve got some insights for you that will save you time, frustration — and in the long run, money too. 

Here’s the first insight — don’t do it. Your business’s health is too crucial, your time is too valuable — and your website is too important, especially in these unprecedented times. 

Does this sound like your experience?

As a business owner, you’re used to learning quickly and having to wear a lot of hats to make your company run. You’re industrious and creative. (That’s why we love to partner with business owners like you.) You have had to be part accountant, part marketer, and part jack of all trades in some seasons. But just because you’ve had to do that in the past doesn’t mean that’s the best way forward. Another way of saying this is — just because you can, doesn’t mean you should.


1. Your time is valuable — don’t waste it being a novice.

A recent Gallup and Wells Fargo poll found that nearly 60% of small business owners work six days a week — and 20% worked seven days a week. 

You only have so much time. Oftentimes as an entrepreneur, you have had to put in all the time in order to get your efforts off the ground and it can be difficult to know when the value of your time is better spent on your expertise vs. relying on someone else’s expertise in an area. 

You have brought your business to a point of growth — and hiring an expert like Brandlink allows you to spend more time doing what you do best.

With an expert team, like Brandlink’s, you get someone working for you who can do the job quicker, better, and get it to do what you want instead of putting a lot of time into something that falls short of your expectations and needs.

2. You are not your customer.

Building your own website is risky for many reasons, but one of the most important is that you aren’t your customer — and as the business owner you have something called, “The curse of knowledge.” One of the biggest issues we see with self-designed websites is a glaring lack of practical information and clarity of the product or service. Because owners know the product or service so well, they often leave out even the most basic details like contact information. A reported 70% of small business websites don’t have a call-to-action on their homepage. That means they are losing sales — potential to competitors for no good reason — and don’t even know it. 

In the same way that you are an expert in your business, we are an expert in website design. From the right words to communicate your unique offering to the highest quality imagery, and best functionality — we partner with you to better serve your customers.

3. You don’t always have the tools.

Even in the basic website building sites, design and quality imagery aren’t part of their service whereas they are with Brandlink. You don’t just need to be able to navigate through a company’s template, you will need to be able to create high-quality imagery and overall good design with a purpose behind it. 

  • Did you know that 75% of potential customers judge your website’s credibility on it’s overall aesthetic, according to InvisionApp? 
  • 39% of users will abandon a website if images don’t load or take too much time to load. 
  • 8 out of 10 consumers would stop engaging with a website if its content doesn’t display correctly on their device (Adobe)
  • 47% of visitors expect a site to load within 2 seconds or less. The page abandonment statistics are astronomical if it fails to load with every added section. 
  • 62% of companies increased their sales by designing responsive platforms for their websites. 

 When you partner with Brandlink, our team makes sure that —

  • Your pages are loading quickly so visitors stay on your website.
  •  Google can find your website, so your customers can too. (Did you know that was a thing?)
  • Your site has a mobile-friendly, responsive design that means you build trust and increase your organic reach. 


You don’t have to become an expert in SEO, 301 redirects, 404 error pages, and all the rest because we’re experts at it. We love partnering with business owners like you because we get to help you build a website that reflects your expertise and builds your business.


We’ve shared insights from our experience to help you make an informed decision about building your website. 

First, hiring an expert doesn’t mean —

  • That you aren’t involved in the process. 

On the contrary. You’re the expert in your business and your insights and information are the foundation we use to build a customized website for you. 

  • That you have to build a large website and make a huge financial investment. 

Actually, we have helped many small businesses take their company to the next level with a high-quality, beautifully functional single-page website. (Check out one of our most recent projects.) 

Hiring Brandlink to build your website means — 

  • You have a partner in the process that can turn your unique needs into a beautiful, functional website that works for you — and doesn’t add work to your busy schedule. 
  • You have immediate access to a team of experts in web design, graphic design, marketing copywriting, SEO, and more.
  • You can spend time doing what you do best instead of spending too much time trying to figure out an entirely new discipline. (That’s like someone saying that they could learn to do what you do with a few how-to videos.) 

We’ve helped many business owners just like you — check out their results to see what’s possible for your company.

If you’re needing to upgrade your website so it adds to your bottom line instead of your workload, let’s talk! We’d love to hear more about your needs. Aren’t sure if you’re ready? Schedule a free consultation to get answers to any questions you have with no pressure.

Drop us a line at or call the office at 405.607.2092
to talk with us today (fun fact: a real, live human answers our phone).

We can’t wait to create something great for you. 

8 Ways to Repurpose a Photography Session

Photography Session Brynlee Handy
The year 2020 has already brought with it so many surprises and challenges that no one could have foreseen, and small businesses are hard-pressed to survive through. If you are finding that your business budget is a little tighter than normal this quarter, or if COVID-19 has put a pause on your creative collaborations causing your content reservoir to run dry, you are not alone! Our team put together eight different ways to repurpose a photography session and give your business a boost in this time of uncertainty.

1. Feature in Blog Posts

This is a great option if the photography session you’re aiming to repurpose is very general-use in relation to your business. Lifestyle shots can be used in blog posts on a wide variety of topics and don’t necessarily have to depict exactly what the blog is about, as long as it’s not too far off from the subject and it’s dynamic enough to draw unique visitors to your blog.

2. Use in Email Marketing + Newsletters

Imagery is everything when grabbing a potential client’s attention, and what better way to hook them than with compelling visual content in your email newsletters? Resize photos to the desired header or footer size to trim your message with a visual element that sets you apart from the competition.

3. Share on Instagram and Facebook

The opportunities for repurposing a photography session are endless on visual social media platforms like Instagram and Facebook. With both now offering the ability to share content to stories, you can choose between a grid post, a story update, or even use the content to promote a sponsored post.

4. Update Website Content

Has it been a while since you reviewed your website? Repurposing a photography session to update your online content is an easy way to let website visitors know that you are still actively in business, especially in a time when so many are at home browsing the web on their devices.

5. Create New Marketing Materials

We touched on sponsored posts for Instagram and Facebook, but you can also repurpose a photography session by designing and ordering new physical marketing materials utilizing your photos! Give your business cards a facelift, design eye-catching pamphlets that feature a comprehensive service menu, or take the unique route and create a lookbook to showcase your photos and chronologize the year’s work.

6. Add to Google My Business Profile

Whether potential clients are considering utilizing your services or visiting your storefront, their first step is likely a simple Google search to see what they find about you. Make sure that their first impression is a good one by curating the photos clients will see when they initially visit your business’s profile to be up to date, eye-catching, and relevant.

7. Pin to Pinterest

Pinterest is great for distributing content and imagery from the photography session that your target audience might find “highly shareable.” Just be sure to include all credits and information you want passed along in the caption of your Pin, so while people are circulating your Pin as an “idea,” they are also passing around your information and potentially exposing you to a large audience of potential clients.

8. Backgrounds for Quotes or Other Social Media Graphics

Everyone needs some “rainy day” content they can post when they have nothing else to post about, and people absolutely love quotes. You can use a third-party app like Canva or Instories to apply filters and add some inspirational words to create a visual quote. Make it trendy and appealing enough and followers may even share the content to their own stories and expand your reach!
From social media posting to website updates to blog posts, there are endless ways to repurpose content from a photography session. It is vital to keep your digital presence living and breathing with fresh photography, and our team can help support you with photography options ranging from small product shoots to large, full-day photo/video shoots. Reach out to Brandlink Media today to learn more about our options, we’d love to connect!

Drop us a line at or call the office at 405.607.2092
to talk with us today (fun fact: a real, live human answers our phone).

We can’t wait to create something great for you. 

Why Hire Us? Brandlink Media: Your One-Stop-Shop for all Marketing Needs

Brandlink Media Team

When looking for the right agency to handle your business’s creative needs, the last thing any professional wants is the same thing everyone else has. You want your company to seem unique, because it is, but how can you communicate that to an audience when your large-scale agency is setting you up with all the same content and tools as everyone else? How can they tailor their cookie-cutter strategies to your particular craft when they’re too worried about turning a profit to help turn your business into its full potential? 

At Brandlink Media, we like small. Smaller means that we can give each and every client the personalization and attention that they need in order to make sure the world knows just how great they can be. This means more people will choose you, because they can actually tell who you are, not who your large-scale agency makes your business seem to be. We keep the integrity of your message intact while using our creativity to enhance your brand’s value. 

Tell us your business’s objectives and we will be there every step of the way to ensure they are met, and with the highest quality possible. It doesn’t matter how big or small your business is. We approach every project as if it were our business with the same creativity, passion and energy. We love what we do and are honored when clients choose us. Can your large agency say the same?

In addition to doing everything with care, we also do everything. From social media management to website and graphic design, our advertising, photography, and videography teams handle it all. We have a dynamic approach to marketing, tailored to the specific needs of each client for branding, logo design, promotion, and advertising. We take care of everything, so you can keep innovating. We are truly the one-stop-shop of media marketing, and we’d love to talk business with you.

Working with us means that you’ll have carte blanche access to an expert team of marketers, digital strategists, designers, web developers, content creators, photographers and videographers, all focused on executing marketing strategies that best serve your needs.

At Brandlink, we know the power of a well-structured marketing campaign almost as well as we know the value of a dollar, and when you work with us we keep both things at the forefront of our concerns. We just love creating, and we want to do it for you. No scary hidden fees, just affordable, cohesive, and professional work so that your business is always putting its best foot forward. 

Brandlink Media has helped develop a wide variety of businesses over the years, so we understand every case is different. We will work with you tirelessly to find the optimal solution for your company.

Drop us a line at or call the office at 405.607.2092
to talk with us today (fun fact: a real, live human answers our phone).

We can’t wait to create something great for you.